Friday, March 30, 2012

Client SEO - a view from outside


Two steps in the direction. And not like you suggest to the client to promote his website in the top, and someone else. It is interesting. On the part of the whole process looks like fun. He does not understand you, but tries to pretend that he was available to your remarks about the donors and acceptors. Yes, God is with them, with the terms, the client does not understand at all why this is necessary, just for him, this is akin to magic as a car mechanic with a hammer makes him a car to work as before. Someone has something to do with his site so that it will not just be in the top will be customers of the Internet. A couple of years ago it seemed that it was just a big brothel, which is available for free to find a girl for the night.

However, the issue of SEO as a business. I will not even try to guess how this is done in a large Moscow and St. Petersburg offices. But the foundation is everywhere the same. Seo guarantees a regular income. Regularly enough to make it possible to plan the development of.

Website to make - a one-time job. In addition, the standard terms in the two months are easily converted to year. And like the unfunny amount of 30 rubles 50tysyach becomes somewhat ridiculous fees, stretched for a year. A parting with a client, you hate each other because all the nerves exhausted the. And while doing a site that has changed the canons - the site is not the same. Like the one that on the approved layout, but it is outdated, their neighbors and competitors steeper. number of claims.

With the advancement of all different. You enter into a contract and you have credibility for a few months until something supposedly happens. Nobody can verify - whether or not there. At this time, you just bill - to be paid unconditionally. Questions will be to you later. And you 'll be able to justify or prove that everything was under contract, does not depend on whether you're an expert. It depends on what you're negotiator. No wonder the large Moscow seo companies on the composition of the strongest specialist department - it is a legal.

To deal with seo promotion, does not necessarily know how to do it. It should be good up the contract, to hold talks with enthusiasm and skill to fend off claims. You can never do SEO, do not litter InfoSpace references, not to spoil the karma change text on the site and to ensure that the site is getting out of his uncharacteristic request, because there is a useful traffic. You can not do anything. And still make a seo. Today, it is perhaps more realistic than the. Because the client, as well as five years ago - illiterate.

No, it has become a lot smarter. Now you can hear the questions with a large number of terms, we can learn a lot about how and why top needs should come before business colleagues in the search for even insignificant phrases. The only reason so far very few people concerned about the actual customers of the Internet. Sales of sound, as a matter of negotiation, but in the first place still put things like someone beat the places, or make any price first place. Or to be seen, even through the context. Anything, just not customers.

I would say that it is a disease of young Russian business in general. Not so important to be successful. Just want to be seen, bask in the glory lighted sign next to the figure, a medal or diploma. Or a top-. Conversion is not interested.

No, there are those who are interested in this conversion. And orders. And much more. But they do not go to the optimizers. They are either themselves SEOs and has long been - the market has forced to teach the alphabet seo. Or hard work with someone trusted, this is not always the firm is not always recognized expert. Sometimes it's just a man well acquainted with only one segment of the topic, never did anything on the thread, but thoroughly emanating up and down that road, that he trusted.

So the CEO - is a good business in itself. Because the client is illiterate, including. There is nothing better than to sell expensive that people can not appreciate.

In fact, there is no magic. And the means to an end - not the essence of traffic or positions - they are also not so difficult to understand, as it may seem initially. Everything fits easily into the formula ... There is nothing incomprehensible in the fact that each purchased link - the essence of the response, which will be counted and scored search engine. What is the feedback from so-so, but there are very reputable. What are they, these responses may differ not only in appearance but also in form, as does a replica on TV and in magazine. There's nothing messy, complicated and that the site should be understandable to the user not only the body of articles, but their design. In the end, a sign hung incorrectly will prevent the buyer go to the store, so why not correctly compiled header, caught in the snippet should work otherwise, and to attract visitors - no, it will just scare away, or at least, not be attractive .

It turns out that simple. And CEO, as a business, rather transparent, but at the same complex, so they engaged in by anyone. No one is trying to get into the junction box, with no electrical skills. But when a vacancy opens the magic, it is easy to take any. Because it is easy to speculate on the thick. That's just not easy to guess, and pretend that you have to wonder. And most importantly, let in plenty of fog at the same time to divert attention.

Nevertheless, we have moved away from the topic. Having established that the seo - this is a business, we have not explained where it is a grain of truth, entailing them to engage in. Corn is not about the profit. And in the regularity. Once arose not a myth, but it was so profitable industry that has evolved into a true legend in seo should be constant, the monthly fee. The truth here is that the rules of the game in search of constantly changing. A lie - that the optimizer - is a kind of atlas holding the brunt of the site in the top. Many people imagine that they prodvizhenets keeps his finger on some magic button, pressing out which will cause an immediate fall in the top. It is a myth. Do not fall. At least once. Moreover, it is still possible to grow and.

The point here is another. Tomorrow or six months later the search engines will inevitably come up with something new and all previously made obsolete. It's as if the company to advertise only in magazines and the Internet was suddenly. But the company with maniacal persistence press on the ' Journals '. And then begin to fall orders, advertising stops working with the same efficiency. Just because it rested Internet marketing miss the bus.

With the advancement of all similarly. Only faster and more. You miss the input of a new factor, you bypass a turn and now you are hopelessly lagging behind its competitors. Who's to blame? . Because blunted when it was necessary to think of what to do with your website after the rejection of negligent Optimizer. For example, at least in tyrknutsya aggregator. Or try to take a person on the staff to work with the site.

Seo - is not a distortion of the search. This is a race for the visitors from the search. Endless pursuit of search engines in their desire to introduce new rules for ranking sites on key demands. And when it comes to talking about money, then all means are good, if not beyond the scope of the Criminal Code and their own ideas about karma.

Seo - is not to be the first to find. This is not a sport, although elements of competition, of course, there. This study and the use of distribution channels and communication with the consumer -related Internet. Who is the best studied all the sharp turns, and he will win. Blunt force can drive the site in the first place in a sentence, but it will not notice that you walked by dozens of other phrases. And when the force and it will catch phrases a competitor is found surprisingly untouched niche with vysokokonversionnymi visitors and zero competition.

The market is the market. It is a place and a blunt force, and graceful imagination, and deep analysis. Just notice the most is that the louder and less likely to drop is in Libraries.


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invite a. topic. Crisis leaves and CEO urovebu. Not that they asked for was to write about it, but still they came upon the idea.

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