From Idea to Idea

Gusarov competition for ideas. Nothing is hooked, however, may I not poring. But today I 'll try to tell you how I generate ideas to explain my slightly pessimistic view.

Literature on how to create not just an idea but an idea that interested investors and consumers, it is quite a lot, but it suffers from a - painfully personal views on the generation of. So there you have to pile yet another perspective on this issue.

The idea is to consist of several things. It should have a target audience and methods of its creation. Most of the ideas did not answer the question ' who needs it, except for the creators of '. The idea is to have a feasibility study, to answer the question 'when will Grandma '. The idea is to have an intelligible explanation of how it will be brought to life, t. e. to answer the question ' who, how and how quickly does it '. If you do not have answers to these questions - your idea is an interesting little- empty fantasy.

The next step in the generation of ideas of what I call ' Why do not you? '. T. e. take an idea and start asking questions ' as to what you have decided that it would buy? ', and answers in the style ' because it would ...

Here, for example,. first idea. from the competition. It seems a good idea to help with the monetization of sites is limited in a lot of questions ' why '.

Next in the idea stage is ' balance '. The essence of the stage - the balance between supply and demand, ensuring sufficient revenue for the viability of the service. In simple terms, should be the price that will attract as many buyers or users, and at the same time will not lead to additional costs that the service will delight you with a profit. For example, here. idea. , Which is slightly hooked me. And then I thought, how many typed Moneymaker, willing to pay reasonable price for such service, and the idea faded badly.

The inability to calculate the correct balance - the main cause of failures, both in off and online business. Although everything is very simple: we must calculate the cost per unit of goods or services at different draw. Then calculate how many have the means to move from one edition to another. And in the end to check whether there is a demand for a service or product, what you need for business interestingness. In nine cases out of 10 business ideas or are not interested, in principle, because of the smallness of the potential income or too early to rest against the ceiling of the auditorium, which can penetrate only a very large infusion of.

From the foregoing it is formed by ideas of economic justification. T. e. you loud and clear at least for myself to paint, how much money is at an early stage that you can implement this, what will be the exhaust from this and for how long you will leave on return. Most of the ideas can not withstand even rough calculations on a napkin.

However, all this does not matter if there is no clear understanding of how to translate the idea into reality. The idea - nothing without the implementation of. And here comes the most powerful generators of ideas frustrating because.

- They do not have sufficient knowledge to do it themselves,.
- They are unable to attract sufficient capital to implement the idea in full, t. e. have a working prototype,.
- They suddenly realize that they do not want to deal with the embodiment of his own ideas.

And all. end. The idea is put on the shelf. What is the conclusion? . Without it, their value is close to zero. The idea can not be sold, but you can find the money for its implementation. So good luck in finding the money and implementing even the craziest ideas to life.

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